The exhibition Implements a carefully tailored publicity campaign with the sole aim of maximizing the business opportunities created by the exhibition. The show is promoted extensively across the country and the region.

With the support of important trade magazines in the region for IJWS ’11 will enable a wide range of coverage which will include exclusive articles, show previews and news feeds of the show. Additionally, to ensure the best reach and exposure to the exhibition and to get the best quality and quantity of visitors, the show will be advertised with strategic ads in some of the leading newspapers in the Kingdom.


Direct mailers SMS’s to the region’s key decision-makers including company owners, directors, agent representatives and buyers. An impressive dedicated show preview catalogue featuring the participants at the show and their products will be sent a month before the show to trade buyers. Personal show invitations to VIP visitors are also included.